Elan malls in Gurugram put on a month of festive events for Diwali

Elan Group has launched a festive campaign, 'Diwali, The Wonder of Light', across four of its malls in Gurugram: Elan Epic in Sector 70, Elan Miracle in Sector 84, Elan Town Centre in Sector 67 and Elan Mercado in Sector 80. The programme runs through October and into early November 2026, with events at each mall. It covers cultural performances, workshops, family activities and live entertainment, and the company says the aim is to offer visitors more than shopping.

What is on, and where

The first events were held in mid-October. Garba and Dandiya took place on 17 October 2026 at Elan Miracle and Elan Epic, a Dhunuchi dance followed on 18 October, and a Ramayan musical performance was held on 20 October. The programme then moves into the coming weeks.

• 27–28 October 2026: Karwa Chauth events with live music and mehendi artists, across the malls named in the report
• 29 October 2026: a Sufi band performance and Sufi whirling dance
• 30 October 2026: themed décor at Elan Epic ahead of Halloween
• 6 November 2026: Diwali workshops, a magic show and a pottery experience at Elan Epic
• 7 November 2026: Diwali celebrations at Elan Miracle, and a Tanoura dance at Elan Mercado and Elan Town Centre

The company said the campaign includes themed installations and festive décor at all four malls, along with festive pop-up markets, gifting options, seasonal offers and food and beverage experiences. Visitors can also see new store launches from leading retail brands. Three tenants are named as taking part: Spezia Bistro, Mystery Rooms 2.0 and Dhaba Estd. 1986.

Vidhi Attri, Head-Marketing at Elan Group, is quoted in the company material with the line: "Festive occasions present an opportunity to reimagine retail destinations." The company has not released budget, footfall or sponsor figures for this campaign.

Where the malls sit

Elan Epic is on SPR Road, which links to NH-8 and the Golf Course Extension Road. Elan Town Centre is on Sohna Road, close to the Northern and Southern Peripheral Roads. Elan Mercado is on NH-8 in Sector 80. Elan Miracle is in Sector 84. For visitors from south and west Gurugram, these are the main routes in. The malls also serve the dense residential and office areas around them, although no measured footfall or occupancy figures were published for them.

The company is not new to festive campaigns at these sites. Its 2025 programme, 'Dreamदिवाली – A Chapter of Festivities', ran across the same four malls, and a 2024 Diwali release named the same four properties. This year's campaign follows that pattern of repeating an annual event at the existing retail base.

What it means for the micro-market

For buyers of homes in these sectors, the campaign does not change prices, approvals or possession timelines. It is a sign of how the group uses its retail assets to keep visitors coming in during the festive season. Elan Group, which was founded in 2013 and is based in Gurugram, describes its portfolio as 15 projects across residential, retail, commercial and hospitality, spread over Gurugram and New Delhi. Its recent Gurugram activity includes the construction start of Elan The Statement in Sector 49 on 1 May 2026.

No named regulator or industry body has commented on the campaign's effect on buyers or the local market. The next visible step is the 7 November 2026 programme at Elan Miracle, Elan Mercado and Elan Town Centre, after which the company has not announced an end date.