ACE Group's ACE Arte in Noida Sector 150 reports ₹2,100 crore in project sales

ACE Group has been reported to have recorded sales of ₹2,100 crore at ACE Arte, its luxury residential project in Sector 150, Noida, as of 27 October 2026. The figure is described as the project's sales value. The reports do not say how many units were sold or how the value is split between 3 BHK, 4 BHK and larger homes.

What the figure does and does not show

With 784 residences planned, the ₹2,100 crore figure is a large share of the project's total value, but the sales count is not in the public reports. Without it, buyers and analysts cannot estimate the average ticket size or how quickly the homes are being booked. The company's chairman, Ajay Choudhary, said the response shows that buyers are looking for distinctive architecture and lifestyle-led planning. That is the company's own reading; the reports contain no independent sales data.

The project covers about 15 acres and has 11 towers, according to the project listing. The developer says about 80% of the site will be open and landscaped, and that the clubhouse will be about 50,000 square feet. The architect is Hafeez Contractor, and the design follows a neo-classical style. Unit sizes on a listing page are 1,927 sq ft for a 3 BHK, 2,614 sq ft for a 4 BHK and 4,370 sq ft for a larger 4 BHK-plus-servant unit. One listing calls the same unit a 4.5 BHK.

ACE Arte is developed by ACE Infracity Developers Private Limited. It was earlier marketed as ACE Parkway 2.0, and it is the group's 25th project and fourth in Sector 150, after ACE Golfshire, ACE Parkway and ACE Medley Avenue. The group says it has more than 15 years of operating history and has delivered about 25 million sq ft across its projects.

Pricing, timeline and conflicting details

The group's own Noida Expressway page lists ₹16,995 per sq ft plus other charges. An independent advisory site says the pre-launch rate is ₹16,995 per sq ft and will rise to ₹21,995 per sq ft at launch. A listing portal gives a total price range of ₹3.23 crore to ₹7.48 crore. No launch date was found in the reports.

• Registered proposed start date: 15 August 2026, according to the RERA registration.
• Declared completion date: 15 February 2031, according to RERA-based sources. One listing gives 1 February 2031.
• Status: one listing shows pre-launch, while a group-linked listing says booking is open.
• Configurations: sources differ on whether the mix is 3 BHK, 4 BHK and 4 BHK with servant room, or includes a 4.5 BHK or a 4 BHK sky suite.

The advisory site's own analysis describes the gap between pre-launch and launch rates as central to the pricing case, and as its main risk. Buyers should check the price, possession date and configuration in the registered documents, since the listings disagree.

Location and what to watch

The project is on the Sports City stretch of Sector 150, about 3 to 4 km by road from the Sector 148 station on the operating Aqua Line. Noida International Airport began commercial services on 15 June 2026, and reports put the drive to it at between 35 and 50 minutes. Road links include the Noida-Greater Noida Expressway and the Yamuna Expressway. One analysis says the Eastern Peripheral Expressway link is still incomplete. A resident review cites waterlogging and a shortage of local markets as drawbacks.

For investors and buyers, the next points to watch are whether the company discloses the number of units sold, whether the pre-launch rate moves to ₹21,995 per sq ft, and whether the possession date is confirmed in one form across the registration and marketing material.