Navi Mumbai developer Today takes its 20-year story to London and New York screens

Today Group has marked 20 years of development in Navi Mumbai with an outdoor advertising campaign in London and New York, the company said on 4 November 2026. The campaign uses large-format outdoor and digital displays at Canary Wharf, Leicester Square and Outernet in London, and at the Nasdaq screen, TSX Entertainment Complex, Broadway Beacon and The Monsta at Times Square in New York.

The company describes the campaign as a corporate brand exercise. Its stated aim is to build recognition of the group, communicate its scale and track record, and signal its growth plans. The release does not name a project, price, launch date or approval. The cost of the campaign and its duration were not disclosed in any source reviewed.

What the company says it has built

The campaign release cites over 30 delivered projects and homes for over 3,000 families. It puts the group's pipeline at about 15 million sq ft across Navi Mumbai and Thane, including more than 4 million sq ft of Grade-A commercial space. These are the company's own figures. The group's pages do not agree on the family count: another page on its website cites 5,000 happy families and seven locations.

Bhavesh Shah, Joint Managing Director, said the 20-year run is closely tied to Navi Mumbai's growth and to customers who have trusted the group to build their homes and workplaces. He said the anniversary gives the group a platform to strengthen its recognition as it enters its third decade. He also described the development portfolio as having only begun to expand.

The Kharghar Hills smart city

In a separate announcement on 2 November 2026, the group and Prachar Developers said they plan to build what they call Navi Mumbai's first private smart city at Kharghar Hills. That announcement was issued as sponsored content. The release gives no project name, plot size, configurations, price band, RERA number, launch date or possession date.

The release says the site would be served by Kharghar railway station, the Sion–Panvel Highway and the Belapur–Pendhar Metro Line, with Amandoot metro station about five minutes away. It also points to the Navi Mumbai International Airport and the planned bullet train network. Some of the infrastructure it cites is still under way. The airport began cargo freighter operations on 1 August 2026, and its first-phase terminal is designed for 20 million passengers a year. CIDCO's 9.67 km Kharghar Coastal Road, costed at over ₹1,020 crore, is in early construction. Officials expect significant portions to be laid over the next two to three years. Metro Line 8, which will connect to the airport, has been approved, but no completion date was found in official sources.

What buyers should check

A brand campaign does not change the legal status of any housing project. Anyone considering a flat or office in a Today Group project should check the details that matter most before paying money.

• Confirm the project's RERA registration on the Maharashtra RERA portal and compare the registered possession date with the sales brochure.
• Check whether the entity selling the project is the same as the developer named in the registration, since some listings use similar names such as Today Global Developers.
• Ask for the approved layout, sanctioned plans and the status of connectivity works you are relying on.
• Read the payment schedule and the carpet area terms in the agreement, not only the advertised price.

The next step to watch is the Kharghar Hills project's registration with the regulator. Until that happens, the smart city remains an announcement without public approvals, dates or prices. The company has not announced any further dated steps for the campaign or its projects.