M3M unveils invitation-only owners' club for its branded residences

Gurugram-based M3M India on 29 October 2026 unveiled Black Circle, a private, invitation-only privilege platform for owners of its branded residences. The company said the platform gives owners access to experiences, people and introductions linked to the brands behind their homes. Robin Mangla, President of M3M India, said at the launch that luxury is now defined by "who you know and where you are welcome".

What the platform offers

According to the company, Black Circle is built around three pillars. The first is Privilege, which covers private dining, bespoke journeys and curated cultural moments. The second is Access, which covers encounters with founders and designers, private previews and after-hours ateliers. The third is Influence, which covers considered introductions and recognition across partner brands.

The company said the platform's first curated event was held in Paris for owners of its Jacob & Co. and ELIE SAAB residences. Owners there met Jacob Arabo, founder of Jacob & Co., and Elie Saab Jr., and took part in dining and private luxury cruises. Earlier, M3M had hosted owners of its Trump residences for an event with Donald Trump Jr in the United States. The company has not given a date for that event.

The platform's website says it is curated by M3M and Smartworld, its partner on the branded portfolio. The eligible residences listed on the membership request form are Trump Towers Delhi NCR, Trump Tower Noida, Trump Tower Residences, M3M Jacob & Co Residences, M3M Residences by Elie Saab and Smartworld Residences by Elie Saab. Membership is not sold. A buyer of an eligible home can seek access through the website's form using the address of that residence.

Portfolio size and the target

M3M's branded residential portfolio currently stands at about 6.9 million sq ft, with roughly 500 homeowners across six developments: three Trump projects, two ELIE SAAB projects and one Jacob & Co. project. The company said it plans to take the portfolio to about 10 million sq ft by the end of 2026, an addition of about 3.1 million sq ft.

The company also set a targeted additional topline of ₹13,400 crore. Reports on the announcement describe the figure as projected revenue, not profit. The company said it is in advanced discussions with several global luxury brands for new collaborations in Indian real estate. It did not name any brand, project or date.

M3M describes itself as a developer founded in 2010 by Basant Bansal, with promoters Roop Bansal and Pankaj Bansal. Its website lists 66 projects launched and 43 completed, covering about 20 million sq ft, with about 23 more projects under construction. Its Gurugram projects include M3M Golf Estate in Sector 65, M3M International Financial Centre in Sector 66 and Trump Towers Gurugram. On the Dwarka Expressway, it is building Smart City Delhi Airport, which mixes high-end homes with retail and office space.

What it means for buyers

For buyers, the main point is that Black Circle is linked to ownership. Anyone who buys one of the eligible branded residences may be able to join, but the company has not announced any joining fee, membership price or membership count. Reports on the launch noted that other Indian developers also offer concierge-style lifestyle services, though the company says its model is built around global brand access.

Analysts quoted in the reports said branded residences often sell at a price premium to standard premium homes. They also carry higher construction and marketing costs, and delivering complex, high-specification projects on schedule is a continuing test. Demand at the top end of the market can also slow when interest rates rise or sentiment weakens.

For buyers in Gurugram, the platform does not change the location of any project. None of the reports named a site for the new branded homes the company is planning. Buyers considering a branded home should check the project's approvals, possession timeline and payment plan directly with the developer, and ask whether membership is included with purchase and on what terms.