Sanjeevini Group pitches buy-now-pay-later for festive buyers in Bengaluru

Bengaluru led price gains across seven major Indian cities, with prices up 14.5% to ₹11,293 per sq ft, according to a top-seven-city report dated 29 October 2026. The same day, Sanjeevini Group, a Bengaluru residential developer, said eligible homebuyers can use a buy-now-pay-later scheme on certain of its projects this festive season.

The company's statement did not name the projects. It gave no eligibility rules, down payment, interest, fees or discount amount. It also did not give an end date for the offer. The scheme has no RERA or other official filing that could be checked.

Managing Director Suresh H.A. said the scheme would give homebuyers "greater financial flexibility, better planning and ability to enter the housing market." He said volume demand remains subdued, but value economics are improving, with both supply and demand moving towards premium homes.

Where the company is building

The company said it is focused on the Gunjur-Varthur corridor and New Whitefield, which it described as the two micro-markets most accessible to East Bengaluru's employment hubs. Chairman Umesh Gowda H.A. said in a separate statement dated 29 October 2026 that buyers are focusing on quality and location.

In an October 2026 interview, Suresh H.A. said the group has delivered eight projects covering 1.5 million sq ft and is developing 3 million sq ft in Bengaluru. A company profile gives a different figure of 10.2 lakh sq ft delivered since 2018. The two numbers cover different periods, so they should not be compared directly. The group's flagship in Gunjur, The Adwaith, is listed as 668 units on 8.3 acres. The company has said it is committed to delivering it by August 2027.

Listing details for The Adwaith conflict across websites. Price bands, possession dates and RERA numbers differ from one listing to another. A 2025 report on the project gave a joint development model, about 17 lakh sq ft of built-up area, units priced upwards of ₹1.7 crore and delivery in 30 months.

Road links still pending

The Karnataka Road Development Corporation has set a revised deadline of December 2026 for the ₹488 crore Varthur elevated corridor on State Highway-35. The project was due in November 2021 after work began in May 2019. Other reports put completion of the wider road in 2027, with 19 properties still in limbo because of unresolved land acquisition.

Two proposed links, a 2-km elevated flyover between Varthur and Gunjur and a 6.2-km, 140-ft-wide road from Gunjur to the Outer Ring Road, have no dates yet.

What buyers should check

A financial explainer on festive buying notes that buy-now-pay-later and deferred payment plans lower the entry barrier. It also says such schemes can hide higher total ownership costs or balloon payments tied to construction milestones. Buyers should ask for the full payment schedule in writing before signing.

• Ask which projects the scheme covers and get the eligibility rules in writing.
• Compare the scheme's total cost with a standard home loan from a lender.
• Check the project's RERA registration number on the Karnataka RERA portal, as listing sites show more than one number.

The number to watch is the December 2026 revised deadline for the Varthur elevated corridor. Its completion will shape road access for both the Gunjur-Varthur corridor and New Whitefield.